Episode 48: Graeme Johnson, Global Head of Employer Brand and Talent Acquisition Strategy, British Telecommunications
May 28, 2018
Graeme Johnson is the Global Head of Employer Brand and Talent Acquisition Strategy for British Telecommunications. He has an Economics degree with experience in recruiting. He has worked for Virgin Media and British Telecommunications, where he blended his marketing and econ experience in order to transform his employer’s brands.
Today we discuss his career evolution and how to move from an operations role to a strategic leading position. Join us!
Turning an employer brand around
How he put a strategy together for BT’s branding shift
What he learned from failure
Improving on a system with a low bar
The future for BT
Tips for smaller organizations
“I kind of saw it as a much bigger opportunity than Virgin was, to actually tell some stories about the people behind the scenes…” -Graeme Johnson
“We’re trying to be precise and tailor the communication in the same way that any marketing function would…” -Graeme Johnson
“We’re looking at things like automation to take away some of the pain around scheduling and the things that free us up from administrative activities.” -Graeme Johnson